FUTURA Jewelry launches the first mercury-free gold jewelry collection to reduce the global threat of mercury emissions to our planet
NEW YORK–(BUSINESS WIRE) – After more than 30 years at the helm of some of the world’s most prestigious luxury jewelry brands, FUTURA founder Bob Donofrio discovered the harsh reality of the environmental impact of gold mining for jewelry production: 99% of the world’s gold supply is produced by emitting toxic chemicals, including mercury and cyanide, into the ecosystem, and 37% of global mercury emissions come from unregulated gold mining. With most of this gold being used in the production of jewelry, Bob’s mission then was to create a brand that would drive change within the luxury jewelry industry that would have a direct impact on reducing carbon emissions. mercury.
“As a leader in the jewelry industry, once I discovered the truth about mercury emissions and small-scale gold mining, I was overwhelmed by an overwhelming desire to get involved and help solve the problem. ”
This mission was born from this mission, FUTURA, a luxury jewelry brand with modern values, made exclusively from 18k gold certified FAIRMINED ecological without mercury.
Gold behind – no mercury, no toxic chemicals:
Each FUTURA piece of jewelry is handcrafted with ecological gold certified Fairmined 18k mercury free. Our gold comes from three Fairmined certified mines around the world, which extract gold without the use of toxic chemicals, including mercury and cyanide. Our mines have received the Fairmined Green Seal of Approval and have moved to clean and safe, ethical, environmentally friendly and sustainable mining practices. Our gold sets the standard for the future – for the jewelry industry and for the planet. By eliminating the use of toxic mercury in mining, we are eliminating the impact of harmful mercury emissions on our planet to create a safer future for all.
Behind each FUTURA jewel hides a small team of passionate master jewelers who craft each piece individually with the greatest attention to craftsmanship and detail. The execution is overseen by expert New York master jewelers, who for six decades have handcrafted luxury jewelry for some of the world’s most renowned jewelry houses. After years of success serving the luxury jewelry industry, jewelers are proud to be part of the ethical jewelry movement.
The FUTURA collections:
LEGENDS collection – Designed by the most legendary artists of all time, the Collection of legends is a global selection of epic gold jewelry reimagined from the richest eras and places. FUTURA collaborates with world-renowned jewelry historians from iconic cultural centers to uncover the most imaginative jewelry designs in history that have modern relevance. Historians and curators at FUTURA uncover the best of the best from original handcrafted creations dating as far back as 1800 BC, rich in artistic expression and contemporary freshness.
ESSENTIALS Collection – Must-have jewelry handcrafted with 18k Fairmined eco-friendly gold for your neatly organized jewelry box. The Essentials collection is designed with ultimate attention to detail and craftsmanship resulting in the perfect and coveted pieces that will never go out of style.
WEDDING collection – A timeless symbol of your love and values, a FUTURA wedding ring will truly be your most worn and loved piece of jewelry that will stay with you forever. Check out our selection of seven exquisite rings for the discerning eye that represent your conscious values.
FUTURA is a proud partner of the UNEP Global Mercury Partnership, a global initiative that aims to protect human health and the environment from mercury, including through the continued minimization and elimination, where possible, of its uses and releases into artisanal and small-scale gold. mining.
FUTURA is available for purchase from the following luxury retailers, online and in-store worldwide at Bergdorf Goodman, The Webster, Dover Street Market London, 1stDibs.com and futurajewelry.com.
Each FUTURA jewel sold brings us closer to our mission of reducing mercury emissions into the environment. Responsible and compassionate luxury jewelry is the philosophy of FUTURA.
FUTURA, the future of jewelry
To find out more and discover the complete FUTURA collection, visit
Download the full 2021 lookbook, lines sheet and high-res images
Follow FUTURA on Instagram